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DAN MILLER
SENIOR AGENCY & CLIENT LEADER
B2C & B2B | Digital, Direct, Social, Advertising, Content, PR
Hi.
I am a strong, versatile agency and client leader focused on solving business problems and driving tangible results through great data-inspired and insights-based creative campaigns. I excel at inspiring and developing my teams to be the best, most influential marketers they can be.
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DRIVING CUSTOMER LOVE
T-Mobile
Over the last five years, our work to drive customer loyalty has helped T-Mobile reduce churn from the worst-in-the-industry 3.2% to 0.88%, the best in the company's history and adding billons in revenue along the way. We did it by focusing on the customer and doing everything to make T-Mobile into the most loved company in wireless.
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People don't buy cars, boats, motorcycles or RVs to keep them parked in their driveways. We created LiveLifeLocal to engage and encourage them to get out and do more.
Consumer engagement was key, so we designed the site to be searchable by key word and sortable by geography and vehicle type.
And, we made sure that the site wasn't the end of the story. We focused on getting news coverage about LiveLifeLocal and Safeco's involvement, earning millions of additional brand impressions in the process.
People don't buy cars, boats, motorcycles or RVs to keep them parked in their driveways. We created LiveLifeLocal to engage and encourage them to get out and do more.
LIVELIFELOCAL
Safeco Insurance
The only two times people normally have contact with their insurance company is when they've been in an accident or they think their rates are too high, and neither of those conversations is good for the insurer. We developed LiveLifeLocal to change that.
All Videos
All Videos
T-Mobile Case Study
Customer Base Marketing Examples
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"If you build it, they will come" may have worked in the movies, but we developed day-long community events at each new store to make sure.
We tied each grand opening to a sold-out major concert and gave away tickets, driving fans in to see the new stores.
And we capped off the year by delivering Chocolate Lava Crunch Cakes and milk to area radio stations, earning a heaping helping of free publicity in the process.
"If you build it, they will come" may have worked in the movies, but we developed day-long community events at each new store to make sure.
PIZZA THEATER
Domino's
For more than 40 years, Domino's has been synonymous with delivery. Our job was to change that and bring people into the Northwest's new concept restaurants (the first in the nation). They came in droves and, in the process, Domino's reclaimed the #1 position in the market.
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When we pulled into Dallas with the mobile coffee trailer (which we found in SC, renovated in MO, and then drove to TX), we raised the flag...Seattle had come to Texas.
You can't have an event without samples. Thousands upon thousands were given out over our three-week trek through DFW.
Those who shared their photos on Facebook or Instagram and tagged us received bonus offers for showing some brand love.
When we pulled into Dallas with the mobile coffee trailer (which we found in SC, renovated in MO, and then drove to TX), we raised the flag...Seattle had come to Texas.
SEATTLE, TX
Seattle's Best Coffee
After another agency dropped out, we had six weeks to bring a single sketch to life in order to meet the Grand Opening date for 20 new SBC stores in the greater Dallas area. Two cross-country drives, 21 straight days of 12-hour events in 100-degree weather, and some massive credit card bills later...SBC stores were running out of product. There could be worse problems.